Fly with Me Ink.

"There are better ideas in the bin than on air"

Is this a good idea?

Creativity

This ad is fictitious and inverted to identify it as Reverse Creativity.

0% belly fat

I've thought of this concept for Danone's Activia since its communication uses the navel as a visual key, but obviously it could be adapted to any fruit product that cares for the body. It can be articulated as a campaign for different flavors such as peach, apple, apricot or orange, using the stem corresponding to each fruit. The result is a set of pieces that multiplies its communicative impact. A "0% belly fat challenge" could also be spread as viral on social networks such as Instagram, Pinterest, Snapchat or Vine, whose winner would be added as an image of the campaign.

Another idea?

Reverse Creativity

This is Me Ink.

Jaume Monés

Fly with Me

Would you get on a hot air balloon whose pilot lacks enough flight experience? So why would you leave your communication in inexpert hands? The success of a campaign depends on being notorious, persuasive and memorable. And that can only be achieved in 2 ways: With plenty of money to spread the message until it reaches the audience's mind or with creativity to reach their heart at first chance. The more creativity, the less investment. But creativity must be accurate. Good ideas fly high and far. Bad ones can make you crash. Futuristic version

Shall we fly?

Flight hours

Pro & Edu

Clients

Awards

Skills

Languages

References

All-round Creativity

Freixenet

René Barbier Wine

"Nothing like a delicious turkey to open a good bottle of rosé wine"

It looks like a turkey, but it is a lion; or better said, the ideal corkscrew to celebrate what ended up being: Gold Lion in Cannes. A campaign that also hunted plenty of major pieces in other renowned advertising grounds.

Ink rate /

González Byass

Cabomar White Wine

"Fruits de mer"

Fruits of the sea that satisfied the exquisite palates of the jury in numerous advertising waters: Gold Lion in Cannes.

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D.O. Navarra

Red Wine from Navarra

"The hunting season is open"

The hunting season begins loaded with the ammunition of the red wines from Navarra.

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AFANOC

Children with Cancer

"We don't ask for more than you can give"

Chapeau for the girl who gave us much more than what we asked for on the set. An angel that I will always keep in my heart. Put your Cap On campaign for the Association of Relatives and Friends of Oncological Children.

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FC Barcelona

Match for Peace

"Palestinians and Israelis defend each other"

For the first time (and hope it is not the last) Israelis and Palestinians are united for a common good. A team made of professional players from both countries face the Football Club Barcelona in the first Match for Peace ever played at the Camp Nou.

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Pedras Salgadas

Sparkling Mineral Water

"Appease your most basic instinct: Thirst"

In Portugal there was a rumor that "Agua das Pedras" raised something more than the spirit. It was enough to encourage the urban legend a bit to become extremely viral.

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Bagués