Startup Entrepreneur (11ONES / Oopsound / Wiki Week / BringGig / Day-Bid) ← Worldwide Creative Cadre Member (Ogilvy Group) ← EAME Creative Committee Member (Ogilvy Group) ← Creative Director (Bassat Ogilvy Barcelona) ← Creative Director (Trilateral) ← Creative Director (TVR Creative Strategy) ← Creative Director (Organizing Committee of the Barcelona Olympic Games) ← Copywriter (Ogilvy & Mather Direct) ← Postgraduate in Advertising (EAE Business School) ← Bachelor of Information Sciences (Universitat Autònoma de Barcelona / Universidad de Navarra) ← Graphic Design (Elisava) ← Professional Video (Centro de la Imagen) ← Bachillerato / High School / EGB / Kindergarden (American School of Barcelona) ← First Kick (Maternal Uterus) ← Dolphin (Open Sea) ...
Is this a good idea?
0% belly fat
I've thought of this concept for Danone's Activia since its communication uses the navel as a visual key, but obviously it could be adapted to any fruit product that cares for the body. It can be articulated as a campaign for different flavors such as peach, apple, apricot or orange, using the stem corresponding to each fruit. The result is a set of pieces that multiplies its communicative impact. A "0% belly fat challenge" could also be spread as viral on social networks such as Instagram, Pinterest, Snapchat or Vine, whose winner would be added as an image of the campaign.
This is Me Ink.
Fly with Me
Would you get on a hot air balloon whose pilot lacks enough flight experience? So why would you leave your communication in inexpert hands? The success of a campaign depends on being notorious, persuasive and memorable. And that can only be achieved in 2 ways: With plenty of money to spread the message until it reaches the audience's mind or with creativity to reach their heart at first chance. The more creativity, the less investment. But creativity must be accurate. Good ideas fly high and far. Bad ones can make you crash. Futuristic version
"Nothing like a delicious turkey to open a good bottle of rosé wine"
It looks like a turkey, but it is a lion; or better said, the ideal corkscrew to celebrate what ended up being: Gold Lion in Cannes. A campaign that also hunted plenty of major pieces in other renowned advertising grounds.
"Palestinians and Israelis defend each other"
For the first time (and hope it is not the last) Israelis and Palestinians are united for a common good. A team made of professional players from both countries face the Football Club Barcelona in the first Match for Peace ever played at the Camp Nou.