Fly with Me Ink.

"There are better ideas in the bin than on air"

Is this a good idea?

Creativity

Original photo: Jake Moore

Last minute

There is a claim, poorly defended by those of us who have been struggling for some time in this business, that says: "Congratulations for making the idea bigger than the logo". Well, in this case the idea is the logo.

(First choice)

At first I was thinking about sketching two different images to show how the campaign would be articulated, but when I came up with the nightly version I realized that the visual repetition gained strength (as Warhol preached). In graphic they would be consecutive pages. In video, a sequence shot would take us from day to night in a timelapse with the plane surfing on the very top of the wave.

Another idea?

Reverse Creativity

This is Me Ink.

Jaume Monés

Fly with Me

Would you get on a hot air balloon whose pilot lacks enough flight experience? So why would you leave your communication in inexpert hands? The success of a campaign depends on being notorious, persuasive and memorable. And that can only be achieved in 2 ways: With plenty of money to spread the message until it reaches the audience's mind or with creativity to reach their heart at first chance. The more creativity, the less investment. But creativity must be accurate. Good ideas fly high and far. Bad ones can make you crash. Futuristic version

Shall we fly?

Flight hours

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