On April 10, the first ever image of a black hole was announced. It soon appeared in the mainstream media and in a matter of minutes became global trending topic. Imagine that Donuts had related to such image in a positive way. The impact and value of an equivalent communication would have been incalculable.
"There are better ideas in the bin than on air"
Reverse Creativity
Creativity
Hole in one
Suppose we give you a golf ball to start your course in the field. A special ball which, in addition to flying higher and farther, is so accurate that it will hollow the hole in its first blow. That magic ball is called ytivitaerC. A weird name that you will probably remember as soon as I tell you it stands for Reverse Creativity. Even more when you find out how it works and decide to put it into practice.
Is this a good idea?
Desigual
This ad is fictitious and never has been published.
Out of the mirror
There is nothing like looking at the mirror and feeling good in our own skin. Let's leave behind that gray world that empties us. Let the illusion fill our soul with the full spectrum of its light. Let's show without complexes what we really are: Unique. Let's be 100% original, different. Let's be proud of ourselves once and for all. Without reflecting on anything or anyone. Let's get out of the mirror and recover our essence. Let no one tag us, nor frame us.
Inspired by:
Activia
0% belly fat
I've thought of this concept for Danone's Activia since its communication uses the navel as a visual key, but obviously it could be adapted to any fruit product that cares for the body. It can be articulated as a campaign for different flavors such as peach, apple, apricot or orange, using the stem corresponding to each fruit. A "0% belly fat challenge" could also be spread as viral on social networks such as Instagram, Pinterest, Snapchat or Vine, whose winner would be added as an image of the campaign.
World Health Organization
World No Tobacco Day
Happy Breathday to all, active and passive smokers. May 31 is the World No Tobacco Day promoted by the World Health Organization since 1987. Let's breathe deeply and fill our lungs with fresh air at least for 24 hours.
Cacaolat Mocca
Coffee lips
Cacaolat Mocca is a premium product of the Cocoa Lovers range, which, as its name suggests, is made up of the original and characteristic cocoa of this chocolate milkshake with a touch of sophistication, the touch of high quality coffee from Arabia.
Moritz
Open up
Open your mind and open up. Open a Moritz and get out of your confinement. Open your heart to new experiences. Open up to Moritz, a whole world awaits you.
I propose that Moritz set up his own Escape Rooms in authentic places of Barcelona, which could be broadcasted on social networks, with viral and gaming-apps to mobilize the supporters and induce them to participate. Real Escape Rooms and also virtual (augmented reality) that could lead Escape Sofas or Escape Closets.
Tui
Last minute
There is a claim, poorly defended by those of us who have been struggling for some time in this business, that says: "Congratulations for making the idea bigger than the logo". Well, in this case the idea is the logo.
Cacaolat Original
Thermometer marquee
This interactive marquee indicates the outside temperature with the Cacaolat level. The message, apparently contradictory, appeals to the mnemonic. The necessary decoding of the message by the receiver causes it to be anchored in his mind. In addition, its paradoxical character stimulates a certain curiosity that generates a positive attitude towards the product. A product that offers the solution to a problem, cold or hot, at the moment in which occurs.
June Movie
Hello June
"June" is the first film by Ahammed Khabeer, a young screenwriter and director from Malayali who is very talented. Released in India on February 15, I hope we can see it soon in Europe. As May is coming to an end, June would be a perfect month.
Guinness
"Good things come to those who wait"
I have recycled this 1951 photo to dedicate it to one of the most successful slogans of Guinness. A baseline already used 10 years before by Heinz for his well-known ketchup not suitable for impatient people.
I wonder if this ad would be appropriate today given its gender connotations. Let's see: The one who waits looks like a naked woman, so she waits for the "good" as soon as it crosses the door.
Does this insinuating and provocative attitude disparage women? I would say no. What's more, I confess #metoo: I've just experienced this same situation, but the other way around. It was me who awaited my girlfriend naked at home after a certain time missing her, although with a glass of wine instead of beer.
Inspired by:
Durex
Happy Father's Day
I've recycled this Durex ad, supposedly published in March 2007, adding a headline to make it my particular tribute to all fathers on their celebration day. It would be a nice campaign a one with different figures and colors for the whole range of condoms.
Imagine a street artist sculpting all kinds of dolls with condoms and giving them to the nearby pedestrians.
Recycled from:
This is Me Ink.
Fly with Me
Would you get on a hot air balloon whose pilot lacks enough flight experience? So why would you leave your communication in inexpert hands? The success of a campaign depends on being notorious, persuasive and memorable. And that can only be achieved in 2 ways: With plenty of money to spread the message until it reaches the audience's mind or with creativity to reach their heart at first chance. The more creativity, the less investment. But creativity must be accurate. Good ideas fly high and far. Bad ones can make you crash. Futuristic version
Flight hours
Oopsound Music
Oops! online platform
"Get ready to hear what you never heard before"
Oopsound: The free Music Platform that fans and pros were waiting for (but afraid to ask).
11ONES Design
"Anyone can ask for the Moon"
"Just a few shall reach it"
Genuine creations touched by a sort of philosopher’s stone capable of turning pure gold into pure emotion.
Advertising
Freixenet
René Barbier Wine
"Nothing like a delicious turkey to open a good bottle of rosé wine"
It looks like a turkey, but it is a lion; or better said, the ideal corkscrew to celebrate what ended up being: Gold Lion in Cannes. A campaign that also hunted plenty of major pieces in other top advertising grounds.
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González Byass
Cabomar White Wine
"Fruits de mer"
Fruits of the sea that satisfied the exquisite palates of the jury in numerous advertising waters: Gold Lion in Cannes.
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D.O. Navarra
Red Wine from Navarra
"The hunting season is open"
The hunting season begins loaded with the ammunition of the red wines from Navarra.
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AFANOC
Children with Cancer
"We don't ask for more than you can give"
Chapeau for the girl who gave us much more than what we asked for. An angel that I will always keep in my heart. Put your Cap On campaign for the Association of Relatives and Friends of Oncological Children.
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FC Barcelona
Match for Peace
"Palestinians and Israelis defend each other"
For the first time (and hope it is not the last) Israelis and Palestinians are united for a common good. A team made of professional players from both countries face the Football Club Barcelona in the first Match for Peace ever played at the Camp Nou.
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Pedras Salgadas
Sparkling Mineral Water
"Appease your most basic instinct: Thirst"
In Portugal there was a rumor that "Agua das Pedras" raised something more than the spirit. It was enough to encourage the urban legend a bit to become extremely viral.
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Bagués
Fine Jewellery
"You are the jewel"
The real jewel is not made of noble metals and precious stones. The true jewel is the woman who wears it.
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Random House Mondadori
Summer with DeBolsillo
"No bookless, thanks"
We suggest you go to the beach with a pocket book DeBolsillo, even if you do not wear any pockets.
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Winterthur
Road safety
"Trip with no return"
The danger of partying by car is that alcohol and drugs can change the driver's seat on the way back.
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Pedras Salgadas
Balanced Mineral Water
"Complementary"
Our best half does not have to be similar to us. It is usually our opposite.
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